4 paper printing and processing: the traditional device spac
4 paper printing and processing: the traditional device space is still widely
German Engineering Federation (VDMA) Printing Technology Association and president of the A4 paper Markus Schilling at a press conference held recently publicly stated: "The printing and A4 paper processing equipment manufacturers, Europe so far is still the most important printing market. "
The importance of the European market for technology innovation-oriented enterprises through its productivity level of each country to be reflected in the printing industry. According to market research report on European Union print and digital communications latest release shows that Europe currently has about 120,000 printing companies, 725,000 employees, an annual print output of about 88 billion euros. Printed with another emerging market - compared to China, although the printed output value of par, but five times more per capita GDP higher than China.
This means that developing countries want to achieve the European printing industry level technical level, there is still a long way to go. Customers in Europe, North America and Japan and other developed countries and regions of interest in innovative products is significantly higher than in developing countries.
Markus Schilling believes that Europe is still printing and A4 paper processing equipment manufacturers to survive and develop in an important market. Especially in traditional technologies (ie analog printing technology), as far as Smithers Patel Solutia Inc. predicts that by 2018, sales in the European market in digital printing equipment sales than traditional printing equipment four times higher.
According to reports, the German printing press almost every second hand or A4 paper processing equipment will be shipped to Western Europe or Eastern Europe, which does not include it in the country digest of used equipment. Survey Smithers Patel Solutia Inc. also showed that 2018 A4 paper printing and processing equipment sales in Eastern Europe and Western Europe, higher than sales in the United States third.
At the same time, the European packaging market is also booming, printing and A4 paper processing equipment has now penetrated into this market and establish their own territory. In Markus Schilling opinion, this is the inevitable result of technological development, he said:. "Printing Equipment has always been a pioneer in opening up new markets, and now it plays in the packaging market the same role."